Alya UTM : The Best URL Builder

This URL Builder creates your UTM tags for detailed tracking within Google Analytics, and then checks your website to make sure the URLs behave correctly.

Scroll down or refer here to view some of our UTM best practices.

Best of everything, it helps Alya's AI understand better your campaigns, check us out at Alya.ai !

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Quick Templates

Load pre-configured UTM settings for common platforms

1. URL Landing Page

Enter one or multiple URLs (one per line for batch analysis)

5. Campaign

Optional : What is the campaign

None

Test

Brand

Shopping

Other

Structured Campaign Builder (Format: provider-initiative_name-lang_geo-network_bidding)

Build campaign names following best practices

Provider

Initiative Name (use _ for spaces)

Language

Geo/Region

Network

Bidding/Type (optional)

6. Content

Optional! This UTM is useful for distinguishing creatives between the same campaign. Google uses {creative}

None

Google Dynamic Creative ('{creative}')

Facebook Dynamic Ad ('{{ad.name}}')

Other

Ad Name Builder (format_{width}x{height}-{lang}-{content}_{cta}-v{date})

Custom Parameters (Optional)

Add extra tracking parameters (e.g., matchtype={matchtype}&device={device} for Google Ads, or campaign_id={{CAMPAIGN_ID}} for LinkedIn)

Examples:
• Google Ads: matchtype={matchtype}&device={device}&network={network}
• LinkedIn: campaign_id={{CAMPAIGN_ID}}&account_name={{ACCOUNT_NAME}}
• Facebook: placement={{placement}}&site_source_name={{site_source_name}}

Errors :

Click generate to get the result...

Result URL

Open link

Keep dynamic parameters (don't replace {keyword}, {{adset.name}} with "test" during validation)

For twitter posts, use a URL shortener. Bitly

UTM History (0/20)

No history yet. Generate some UTM URLs to see them here.

Best practices

UTMs need to be added to the end of url's
First parameter after the URL is separated with a ?, the rest with &, e.g. https://www.example.com?utm_source=pinterest&utm_medium=paid-social&utm_campaign=somecampaign
Use lowercase with no spaces
Recommended for Facebook : utm_medium=paid-social&utm_source=facebook&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}
You should add a URL mask to your Google and Microsoft campaigns if you use third party tools such as a CRM.

We are on the lookout for the recently added utms supported by Google Analytics 4, more to come soon. Please send us more best practices if you have any other utms we should add. We can be reached out through this contact form.