Alya UTM : The Best URL Builder

Best practices

• UTMs need to be added to the end of url's
• First parameter after the URL is separated with a ?, the rest with &, e.g. https://www.example.com?utm_source=pinterest&utm_medium=paid-social&utm_campaign=somecampaign
• Use lowercase with no spaces
• Recommended for Facebook : utm_medium=paid-social&utm_source=facebook&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}
• You should add a URL mask to your Google and Microsoft campaigns if you use third party tools such as a CRM.

We are on the lookout for the recently added utms supported by Google Analytics 4, more to come soon. Please send us more best practices if you have any other utms we should add. We can be reached out through this contact form.